Leadership is influence
Design and implement large-scale initiatives for lasting behavior change.
When facing persistent, resistant challenges,
leaders often surrender to poor results or invest in change efforts that waste time and resources. And yet it’s possible to influence behavior with surprisingly predictable success.
For the past thirty years, we’ve studied leaders with a proven ability to influence rapid, profound and sustainable change. And here’s what we know: human behavior is grounded in six sources of influence. Effective leaders know how to leverage and apply these sources to influence real results.