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Clear Objectives and Key Results (OKR)

A shared destination in navigating the everyday business of all

Clear Objectives and Key Results (OKR)

Why do people come to work every day? What measures their joint success? The group struggles to progress without a shared understanding of the ultimate destination and may even go in circles.

Clear Objectives and Key Results (OKR)

The gap in the declared and understood Objectives and Key Results (OKR) is sometimes more significant than expected, which usually causes internal conflicting priorities, communication problems, and, ultimately, lagging results.


Just as true north provides a fixed point of reference for navigation, well-defined objectives, and key results guide the organization, aligning everyone's efforts toward a common purpose.


In professional teams, it is usually unnecessary to tell everyone all the details of their job, But clarifying the objectives and key results is always a must.

  • Making sure it is told to all concerned people in an attractive and understandable way

  • they understand it

  • they accept it

  • and they are dedicated to doing something else, more, better,  to achieve the results

Let us see what the itinerary and the compass say and how the people understand this in their daily business.

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